What is Augmented Reality Technology?
Augmented Reality is a personalized experience that overlaps digital information into real world. Using the deep learning and generative AI concepts, this technology takes images from the real world and generates some new content and produces some third level of content. This technology not only takes images or videos rather it captures visual elements, sounds and other stimuli.
What are the key features of Augmented Reality?
- Real Time Integration: Digital content is created on real time from the real world data.
- Interactive Experiences: Images that are captured from real world is mixed with new insights to produce very appealing content. Generative AI technology is used in creating a new content.
- Enhancement of Reality: Before creating any content, AR enhances reality by adding some more images, sound, text to the user’s field of view.
How many industries are using AR?
Augmented Reality is being used in various industries including entertainment, gaming, education, healthcare, manufacturing, retail etc., to provide immersive experience and improve efficiency and engagement.
How AR is impacting Retail Industry?
Augmented Reality is set to revolutionize retail industry in various ways, presenting more personalized shopping journey that can enhance customer interaction and drive sales. Below are the several ways AR is poised to benefit enterprises in the next future.
- Elevated Product Visualization: Augmented Reality empower customers to visualize the products in real world scenarios prior to purchase. For example: clothing showrooms can set devices for users to choose the dress and stood in front of it to feel how the dress will be seen after wearing according to the body type.
- Engaging shopping experience: Augmented Reality Apps have power to convert conventional shopping into interactive process. Consumers can scan items to access the comprehensive product details and facilitated into more educated purchasing decision.
- Virtual Fittings: Augmented Reality technology enables customers to virtually try the apparels and accessories or cosmetics. This functionality enriches the online and offline shopping experience as we discussed above.
- Instore Navigation: Augmented Reality could not only help shoppers meanwhile it will be the best tool for promoters and businesses to promote the great offers inside the showrooms. Showrooms can navigate the potential and targeted customers to move to the special offers zone and make the purchasing so personalized that make the less bounce rate.
- Fostering Brand Engagement: With the help of Augmented Reality the personalized experience given to the customer results in distinctive and memorable brand value such as virtual tours. Google Street View could be the best example for this. Many people can sit at home and have world tour.
The future of business is technology oriented. And every era has something new comes with a package. Artificial Intelligence is registered to be the technology of upcoming era. Due to the installation of Artificial Intelligence in Retail Industry there are various other technologies coming in group to foster the growth of business. Augmented Reality is one of them. With the ongoing enhancement in Augmented Reality capabilities and increased value of retailers adopting this technology is set to play a pivotal role in shaping the future landscape of Retail Industry.
And being an experienced retailer Priority Technologies Inc., could be the perfect partner for you. Book a meeting and understand the integration of this technology into your business. Discuss the possibilities and share your limitations of understanding on technology.
Leave a Comment